Do you already have a digital strategy for your business? If the answer is no, you should take into account that this year will be especially important, since there is a saturation of the product without differentiation in the market competing between them, what that means is you need to develop a strategy of brand experience to the height.
Below we'll show you some key aspects that must be taken to not to miss the latest trends:
- Does this list@ for a world without cookies?: Due to the privacy measures taken by Apple and Google ad platforms such as Facebook have been affected, since their algorithms puja automated oriented sales and conversion were committed.
In 2022 the data first-hand or first party data, will be very important, these are data collected through campaigns, social networks, monitoring tools, campaigns, among others. Therefore, to live without cookies will make it more difficult to keep track of the user on the marketing campaigns that you develop.
- The content quality is priority: You ever wondered how Many outcomes are there in Google for the products or services you offer?, surely the answer is: thousands of results. For this reason, users are not only looking for content that answers their questions, but, quality content, which means that you need to raise to make higher quality content, even if this means reducing the amount.
- Results to zero clicks in Google: We know how you love to do searches through your cell phone or by voice command, this pattern of behavior is changing the way in which to use search engines. For this reason, now there are the salient passages or featured snippets which implies that it is not necessary to click on a web site to get the information you're looking for but this will appear at the top just do a search on Google.
- Marketing Onmicanal: All the digital platforms that we use in day-to-day are becoming ever more interconnected. For example, technologies such as 5G will that change now that will allow us to work with larger formats at the level of video and image, this will make the campaigns to be more visual and that later in the email marketing embed the video.
- The short videos are still the favorites: TikTok is one of the platforms with the greatest growth in the present, a perfect space to create strategies supported in the narrative model that will allow you to connect with the audience through influencers, hashtag challenges or promotion of events.
