Wix is one of the best platforms for web development world's most widely used, Wix is one of the most widely used platforms for web development, a popularity it has gained thanks to its ability to easily create websites for both computers and mobile devices without prior knowledge of development. In other words, any digital user can learn how to use it, either through intuition or basic tutorials.

In addition to being very easy to use, Wix has a freemium model that grants access to most tools needed for creating a basic website, except for some “premium” reserved for users payments, so that makes it an ideal choice for school projects or enterprises with a low budget who want to begin to have a presence in the digital world and yet do not have the budget necessary to do so. However, what happens when it no longer is a student project or a venture in its beginnings? do you still giving enough or do you need a migration to a platform more robust? The answer may disappoint, while Wix is a good solution for those who do not have the time or the budget, comes with an expiry date in terms of their features fall short faced with the needs of space, positioning and customization that medium and large companies or even small, but with a vision, may have.

• The absence of a domain: A domain is your virtual address, the name your site responds to. Just like a house or building needs a street address, your website needs a unique domain. Without it, your site goes unnoticed, and its visits will decrease or even be nonexistent.
• Advertising everywhere: In the free versions, and even in some paid plans, Wix uses your site to promote itself. Instead of having a website for your business, you end up with a Wix billboard.
• Slow loading time Even with paid plans, Wix has limitations on the server space you can purchase, meaning websites with a large amount of content won't load properly or will do so slowly with errors. Website speed is crucial—users won’t interact with a site that doesn't load, and Google penalizes slow-loading sites by choosing not to display them organically. After all, what good is a site that no one can access?
• Recurring payment obligations: As mentioned earlier, you must make monthly payments to access premium features like e-commerce functionality or Google Analytics integration. In the long term, this can lead to costs higher than developing on another platform where the initial value may be higher, but no ongoing payments are required other than for the domain and server.
• Limited access to code: If you're considering Wix, it's likely because you don't have development knowledge. However, you may eventually want custom features for your site. Wix doesn't allow you to implement these. Unlike sites built on platforms like WordPress, Magento, or Vtex, Wix limits your site’s scalability. The limitations are not due to your imagination or developer skills but are predefined by the tool.
• Migration impossibility: If the time comes when your site is no longer sufficient for your business needs, or if your server can’t handle more, you’ll lose all the work you’ve done because Wix doesn’t allow migration to another platform.
• Limited design customization options: While Wix does offer hundreds of design templates, they are still just templates. This means thousands of users might have websites similar to yours. Once you select a template, you can’t change it, meaning you're stuck with the initial design, which isn’t even customized.
• Poor SEO performance: if you're not familiar with SEO, we encourage you to check out our previous article before moving forward. Anyone wanting a space on the web needs to understand the advantages SEO can bring to their business. When it comes to SEO, Wix sites might never gain the relevance you want because Google doesn’t index this type of page. Adding to the issues are slow site speeds and non-customizable code, making it hard to rely on SEO for success.

In conclusion, a Wix site may seem like the best option at first glance, but it’s full of problems that, in the long run, you’ll wish you had avoided. With the right design and development team advising you, you'll get a site designed with usability and the end-user experience in mind. You’ll receive ongoing support from a strategic team that focuses on what you really need, not just what you think you want. If you'd like a project quote from us, contact us today! ¡contact us!