If you're familiar with digital marketing, chances are you've come across this term more than once. However, do you really know what it means and if you should apply its techniques? Here’s everything you need to know before you get started!

SEO is an abbreviation in English of the term “search engine Optimization”, SEO is an abbreviation for "Search Engine Optimization," which, as the name suggests, involves making improvements to make your website more attractive to search engines like Google. This way, when a user searches for something related to your products or services, your website will appear in the top results. Remember, according to Google’s 2021 statistics, the click-through rate (CTR) in the first position on the first page is 35%, which drastically drops to 2% in just 10 positions. In other words, if you're not on the first page and in the first five results, you're not being seen.

SEO is a technique, not an application or a tool, it is for this reason that we say it is built not boughtSEO is a technique, not an app or a tool. That’s why we say it is built, not bought. It's a long-term process, with results typically starting to show around 3 months after optimization begins, depending on the amount of time and the quality of the content you create.

With SEO Some of the main advantages of applying SEO techniques include: SEO focuses on positioning keywords that are previously defined based on the products or services your brand offers. This means creating a cluster of around 15 main keywords or phrases and developing a content strategy around them. This strategy involves both on-site and off-site optimizations (which we’ll explain in a future article), using techniques that serve as guidelines but are not a guaranteed map to success. The strategy must be adjusted according to the brand and its context.

1. It has no expiration date: Search engine ranking is not expected to disappear; on the contrary, it gets updated.
2. It’s cost-effective: Compared to other methods like paid advertising (AdWords), SEO is more cost-effective for long-term queries with high search volume. There are no time requirements for how long a link stays in search engines, nor any costs associated with it.
3.  It has a massive market share:Around 80% of customers review products and services on a website before purchasing.
4. It ensures that the users coming to your site are genuinely interested in it because they searched for terms similar to what you offer.: It ensures that the users that are coming to my site have an actual interest in him as did searches similar to what I offer.

In conclusion, SEO is one of the essential techniques to consider for your website. Just like with a physical store, a bakery may have a newly renovated, state-of-the-art location with the best desserts, but if it’s located in a dead-end alley in a dangerous neighborhood, the customer base will diminish or even disappear. Similarly, a website may have relevant information or products and a design focused on usability, but if no user can find it, then what’s the point? None at all.