One of the findings of the Annual report of Zendesk reveals that 81% of Latin americans claim to make purchasing decisions based on the quality of the service they receive. In this order of ideas, the customer service is a major differentiator in the market and makes us wonder, how is the experience of customer service that we are offering?

In this article we'll tell you 3 trends for your business to offer a better customer experiencelet's begin:

1. Omnicanalidad: Consumers opt for to get closer to the brands that are present on various platforms of communication, this increases the chances of reaching more consumers in a unified manner. Below we will see some of the benefits of the onmicanalidad:

• Branding and brand image: Your brand will benefit from having a consistent message in the different channels of communication
• Collects information necessary to: This will allow you to track your users, understanding the reason for and buying preferences that will allow you to make better and more strategic decisions in areas such as cross-selling.
• Higher conversions: Based on the previous point, you will be able to generate better strategies that will allow it to offer its products at the right time, increasing the likelihood of purchase.

Keep in mind that within these platforms, you need to be an excellent digital support, which must be a key factor: the agility. This ability to manage messages by putting focus on the customer's opinion will adapt quickly to the needs of the consumers.

2. Virtual and augmented reality:  This type of experiences are gaining importance day by day. Recently, it popularized the idea of the Metaverse to Mark Zuckerberg, this type of experience can provide you a big advantage over the competition, imagine your shop in augmented reality where you could interact socially and economically through avatars.

We recommend you follow the updates of this new platform.

3. Intelligent assistants: This type of experiences tend to be commonly related to the discovery or the search will, however, have a large impact on the shopping experience and have the ability to collect the information related to the customer experience as any other platform. Therefore, think that this type of technology also allow for advanced interactions through voice commands, as are the processing of payments or real-time support.

These were the 3 trends that mark a path on the experience of the client in 2022, if you would like more information about how to provide better customer service please do not hesitate to contact us.